It’s that time of year again: homeowners are sprucing up houses for sale, and real estate professionals are preparing to order the signage they need to dominate their market.
Do you know the best ways to showcase the properties you have available? Here are a handful of do’s and don’t’s to help you create a “real” good real estate sign season:
- Your research. What’s unique about each neighborhood? Are there good schools within walking distance, or with school bus service? How about a grocery store that sells organic produce? The more you can tell, the easier the sell.
- Make your staging strategic. Choose a focal point in each room, but minimize clutter so your prospective buyer can visualize their own furniture and accessories adorning the walls and floor.
- Include the entire family in your open house. By all means, serve refreshments, and have some toys and books available for any children who may accompany their parents. After all, if the kids feel right at home, it might cinch the deal for the adult buyers.
- Build relationships. A house is the biggest financial investment most people will ever make. It may take some time to find the right property. The more effort you put into getting to know each client, the better you’ll be able to serve them.
- Overdo scent. A growing number of people are scent-sensitive. Instead of artificial fragrances, which can cause allergic reactions, choose an understated floral arrangement that ideally has no or low scent.
- Make it difficult for prospective buyers to view the home. People who work full time will probably need to look at homes on the weekend or in the evenings. The more flexible you are, the easier you make it for someone to view — and bid on — your property.
If you’re over 35, chances are you remember the Talking Heads, or at least some of their lyrics that became pop culture catchphrases, such as, “This ain’t no party, this ain’t no disco…”
Well, in the twenty-teens, everything old is new again. Our Custom Big Head Cutouts don’t sing, but they’re definitely the life of the party, lending your event the kind of promotional swag others will envy and want to emulate.
Staging a sporting event for a client? Put the star players’ images front and center at a captivating 28 x 17″. Want to endear yourself to a granddaughter’s heart for all time? Give her the gift of her favorite American Idol winner as a Big Head Cutout for her bedroom wall. Her friends will promptly want their own Custom Big Head Cutouts, too!
Creating a Custom Big Head Cutout is simple. All you need to do is upload a face, and Super Cheap Signs will take care of the rest! Digital, full-color, high-resolution print images with color that really pops await your delight, whatever the occasion — which is limited only by your imagination.
These unique, eye-catching cutouts are impressive, and work in a wide variety of settings. Who knows, a supervisor with a love of the mirror might enjoy having one of these cutouts delivered to his office — if he has a sense of humor, that is.
Everybody from kids to grandparents loves foam. Think Nerf balls, foam baseballs, paddleballs, mattress toppers, yoga mats…the list goes on. So if you’re foaming at the mouth trying to come up with creative ways to say the same thing differently with your advertising, think foam, foam on the range: foamboard signs, that is!
Foam is where the art is. Foamboard is a backing material widely used in framing art: a superior quality, versatile foam sheet sandwiched between PVC plastic to give you reliable results every time.
Foamboard is fabulous for advertising everything from your store’s holiday sale to a new product display. You can write on foamboard with Super Cheap Signs’ permanent markers, creating a personalized message for your special audience. You can even use foamboard for spinner signs, adding to its adaptability. While they’re ideal for indoor use, foamboard signs are relatively durable in outdoor weather, too, holding up for awhile even in the rain before beginning to dissolve. (This can also be a fun experience for employees with a quirky sense of humor.)
When you use our foamboard for indoor advertising, however, the main caveat is to prevent people from wanting to play with it the way they do with packing peanuts. Maybe you’ll want to keep some play foam around to distract your more artistic customers. A game of Nerf baseball, anyone?
Remember the old Starkist Tuna commercial with Charlie the Tuna? Charlie was always showing off his “good taste,” only to be told, “Charlie, Starkist doesn’t want tuna with good taste. Starkist wants tuna that taste good!”
Well, at Super Cheap Signs, the opposite is true: we DO want signage with good taste (and if you’re super-creative and fashion it out of something that also tastes good, that’s a bonus). What you don’t want is to create a message that offends, no matter how well it sells. Like the marketing company owner in Waco, Texas who decided female bondage was a creative way to sell car decals. While the decal did result in a business spike, the company also received its share of negative press, both online and off, for seeming to condone violence to women.
In a world where gratuitous violence is routinely depicted as entertainment, it’s easy to understand how people can become inured to the inappropriate — or even think it’s humorous instead of horrifying.
But you don’t need to go to such extremes in order to generate clever, funny, and appropriate car magnets. All you need is a little creativity. For instance, people have been taking humorous photos (and more recently, making humorous videos) about their pets for years. We even suggested awhile back how animals could contribute to creative signage. Perhaps your pet or a YouTube pet video will give you ideas for how to design your own Super Cheap Signs car magnet. Or maybe a member of your staff has a funny idea that will work. You can also to ask us; we’re happy to help.
Feel free to make your message as uncommon and unique as your business. We simply suggest you also make sure your signage is always in good taste!
If the Beatles had released “She Loves You” as an infomercial, it would have been a hit in the business world. Why? Because, according to researchers at the Massachusetts Institute of technology, “yeah” is the most persuasive word in meetings. (As an aside, John Lennon once described how he met Yoko Ono: Her conceptual art exhibit involved climbing a ladder to view a tiny ceiling painting through a magnifying glass. The word inscribed on the ceiling was “Yes.”)
Clearly, being supportive signifies progress. If people agree with what you suggest, the meeting moves forward. If someone objects, progress stalls. This is the core concept behind comedy improvisation as well: actors learn to begin with what is, discover rather than manipulate the action, and say “yes, and” rather than “but” or “no”, regardless of how improbable the next step may appear. In this way, improv creates high comedy — and it’s also a good game plan for life.
Think about how well this could work for real estate solutions: your yard sign might offer a brief checklist of a home’s best features, an intrinsic “yes” for shoppers seeking these attributes.
Or maybe you’d like to invest in some stickers that simply say “Yes!” and distribute them to everyone in your office or department. Imagine the next not-so-boring meeting, when participants affix them to their lapels or collars. It may be the first time everyone leaves a meeting smiling.
We encourage you to use your imagination to devise creative ways our signage can help you say yes — to your business, to your customers, to your employees, to your success. We love the idea, and hope you love it, too. Yeah, yeah, yeah, yeah…